Project Description:

Press release for a new design product.

Postcarden is a new product from London-based designers, A Studio For Design.  Combining gift and greeting card, Postcarden is a mini-garden set that can be sent in the mail.  Ahead of the product launch, A Studio For Design asked me to write a one-page press release to be sent via email to their contact list.  Their specific targets were design and green interest blogs, the mainstream media, as well as potential online and real world retailers.

The February 2010 launch of Postcarden was a massive success and the product has featured on 100's of blogs, including Better Living Through Design, Dezeen, Craftzine and Trends Updates.  Just over a month after launch, a Google search for “Postcarden” reveals over 40,000 results.  The product has also featured in newspapers and magazines, including The Daily Telegraph, The Independent, San Francisco Examiner, The Times and Elle Deco.  In addition, Postcarden has been stocked by numerous retailers in the UK, Europe, Australia and the US. 

“Colm was brilliant at probing us for details as to how and why Postcarden came about. We trusted his advice about what tone to take and what was important to say and are thrilled with the positive response we received from both the press and retailers. We will definitely use his skills again.”
Aimée Furnival - Designer - A Studio For Design

Project Info:

Type: Web

Client: A Studio For Design

Related Links:

Read the full Press Release

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