Ripple

Blog posts, bylines and brand narratives

Researching and writing multiple bylines, blog posts, case studies and internal narratives for a blockchain business to help explain its technology and demonstrate its value.

Untangling blockchain

Ripple is a service that provides a simple and cost-effective way of sending money globally using the power of blockchain. I worked with communications agency The Hatch to create multiple articles for trade publications and Ripple’s own website.

As pioneers in the innovative blockchain space, the company needs to persuade banks and other financial services about the benefits of using Ripple and explain how this new technology works.

The various types of content I created, included:

  • Researched and written multiple byline article on behalf of the CEO, Marketing Manager and Chief Technology Officer

  • Created customer case studies

  • Written answers for a trade publication’s feature article,

  • Developed content for industry award submissions

  • Contributed to the company’s internal corporate narrative.