Hightail
Concepts and copy for multiple email campaigns
Planning, developing and writing various email content, including newsletters, discount offers, webinar invites, account information, welcome flows.
Driving user engagement
Hightail is a collaboration service that helps creative teams review and approve visual content faster. I was responsible for the concepts, copy and creative elements of all email marketing communication, including regular newsletters and discount offers for existing customers, onboarding flows for new users and webinar invites.
The campaigns regularly received above-average open and click-through rates and drove new engagement, sign-ups and revenue for the business.
One campaign was included in a best practices post by email marketing service, SendGrid.
“Hightail delivers a stellar email that tells a complete story from start to finish.”
Jillian Wohlfarth – SendGrid
