Project Description:

Developing online content for a custom software design firm.

LevelEdge Software is a small business designing custom software for a range of clients from airport management consultants to IT recruitment.  When developing their new website, the company asked me to review their current content.  After concluding that it failed to adequately sell the company’s services, I was hire to create new content for the site. 

The Welcome Page had focused on technical aspects of the company’s previous work, which I felt was irrelevant, given that LevelEdge Software’s software designs are unique to each individual client.  I redesigned the Welcome Page to deliver clear messages about the company’s ability to improve business processes. 

The Work page was rewritten to present the company’s previous jobs in terms of client problems solved by LevelEdge Software’s custom designs, and gathered statistics and client testimonials to support this.

As LevelEdge Software’s service involves working closely with their clients, I felt the website should have personality.  I developed the Who We Are page, to introduce company CEO, Scot Lunsford.

“In order to create the content for LevelEdge’s company website, Colm took the time to understand our business and even helped us clarify our goals for the site. His content reflected our style and clearly expressed the messages we wanted to convey. I absolutely recommend Colm to anyone looking for an excellent copywriter.”
Scot Lunsford - CEO - LevelEdge Software

Project Info:

Type: Web

Client: LevelEdge Software

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