Project Description:

Digital copy and strategy for financial services company's careers site

Wesleyan is 150-year old mutual fund organization based in Birmingham, UK. The company is working with digital agency Dare as part of a two-year digital transformation project. I joined Dare to help the team deliver a Careers micro-site in just six weeks. 

The role involved intensive multi-day workshops with various Wesleyan directors and managers to capture what the business wanted to say to prospective employees. I outlined a structure for the site then wrote and wire-framed the content before working with designers and stakeholders to refine and enhance the copy based on their feedback. 

The Wesleyan Careers site was successfully launched in January 2018.     

Project Info:

Type: Web

Client: Wesleyan

Agency: Dare

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