I've worked on brand strategy and naming for DK and Art Republic, created content for Diageo and Hint, developed an internal marketing framework for Roche and written tech thought leadership for Ripple, BetterWorks and Hightail.
If you need to make a compelling case for your business, get in touch at colm [at] colmlarkin [dot] me or +44-747-265-3088.
Virgin Atlantic: Everyday Pioneers
Project Description:
Transatlantic airline operator Virgin Atlantic approached UK creative agency Airside to create a short animated film that would remind its staff of the company’s nine distinct values and overarching brand theme of “everyday pioneers”. Airside asked me to write a script for a three-minute animation.
The script needed to be funny and irreverent in keeping with the Virgin Atlantic brand, whilst also conveying its serious commitment to passengers’ safety and wellbeing. My script told the story of each value, through fictionalized versions of the company’s various departments, with the everyman figure of the mailman providing a link between each scene.
After successful internal screenings for the entire Virgin Atlantic staff, the film has now been released to the general public.