Hightail: email marketing

Hightail: email marketing

Project Description:

Concepts and copy for multiple email campaigns

Hightail is a collaboration service that helps creative teams review and approve visual content faster. I was responsible for the concepts, copy and creative elements of all email marketing communication, including regular newsletters and discount offers for existing customers, onboarding flows for new users and webinar invites.

The campaigns regularly received above average open and click through rates and drove new engagement, sign-ups and revenue for the business.

“Hightail delivers a stellar email that tells a complete story from start to finish.”
Jillian Wohlfarth – SendGrid

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